| Publication Type | Book Chapter [1] | |
| Year of Publication | 1997 | |
| Authors | Morrison, Margaret [2]; King, Randall [3]; Hovland, Roxanne [4] | |
| Editor | Macklin, M. Carole | |
| Book Title | Proceedings of the 1997 Annual Conference of The American Academy of Advertising | |
| City | St. Louis, MO. | |
| Publisher | American Academy of Advertising [5] | |
| Pages | 100-106 | |
| Language | eng | |
| Key Words | International and Intercultural Communication and Information [6]; Gender [7]; Advertising [8] |
Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/author/King
[4] http://www.cci.utk.edu/biblio/author/Hovland
[5] http://www.cci.utk.edu/biblio/publisher/American Academy of Advertising
[6] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Gender
[8] http://www.cci.utk.edu/biblio/keyword/Advertising