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Using Qualitative Research in Advertising: Strategies, Techniques and Applications
By mmorris3
Created Aug 27 2007 - 1:34pm

  • Advertising-Public Relations
Publication Type  Book
Year of Publication  2002
Authors  Morrison, Margaret [1]; Haley, Eric [2]; Sheehan, Kim [3]; Taylor, Ronald E. [4]
City  Thousand Oaks, CA
Publisher  Sage Publications
Key Words  Advertising [5]

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Source URL: http://www.cci.utk.edu/node/3037

Links:
[1] http://www.cci.utk.edu/biblio/author/Morrison
[2] http://www.cci.utk.edu/biblio/author/Haley
[3] http://www.cci.utk.edu/biblio/author/Sheehan
[4] http://www.cci.utk.edu/biblio/author/Taylor
[5] http://www.cci.utk.edu/biblio/keyword/Advertising