Published on UT College of Communication and Information (http://www.cci.utk.edu)

Home > Biblio > Content
Using Qualitative Research in Advertising: Strategies, Techniques and Applications
By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Book
Year of Publication  2002
Authors  Morrison, Margaret [1]; Haley, Eric [2]; Sheehan, Kim [3]; Taylor, Ronald E. [4]
City  Thousand Oaks, CA
Publisher  Sage Publications
Key Words  Advertising [5]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3037

Links:
[1] http://www.cci.utk.edu/biblio/author/Morrison
[2] http://www.cci.utk.edu/biblio/author/Haley
[3] http://www.cci.utk.edu/biblio/author/Sheehan
[4] http://www.cci.utk.edu/biblio/author/Taylor
[5] http://www.cci.utk.edu/biblio/keyword/Advertising