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The Integration of Account Planning in U.S. Advertising Agencies

By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2006
Authors  Morrison, Margaret [2]; Haley, Eric [3]
Journal Title  Journal of Advertising Research
Volume  46
Pages  124-132
Key Words  Advertising [4]

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(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3035

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/author/Haley
[4] http://www.cci.utk.edu/biblio/keyword/Advertising