Published on UT College of Communication and Information (http://www.cci.utk.edu)

Home > Biblio > Content

Account Planners’ Views on How Their Work Is and Should be Evaluated

By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2003
Authors  Morrison, Margaret [2]; Haley, Eric [3]
Journal Title  Journal of Advertising
Volume  32
Pages  7-16
Key Words  Advertising [4]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3034

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Morrison
[3] http://www.cci.utk.edu/biblio/author/Haley
[4] http://www.cci.utk.edu/biblio/keyword/Advertising