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Preparing Planners: Account Planning and the Advertising Curriculum
By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article
Year of Publication  2003
Authors  Morrison, Margaret [1]; Christy, Timothy [2]; Haley, Eric [3]
Journal Title  Journal of Advertising Education
Volume  7
Pages  5-20
Key Words  Advertising [4]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/3032

Links:
[1] http://www.cci.utk.edu/biblio/author/Morrison
[2] http://www.cci.utk.edu/biblio/author/Christy
[3] http://www.cci.utk.edu/biblio/author/Haley
[4] http://www.cci.utk.edu/biblio/keyword/Advertising