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The Integration of Account Planning in U.S. Advertising Agencies
By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper
Year of Publication  2002
Authors  Morrison, Margaret [1]; Christy, Timothy [2]; Haley, Eric [3]
Conference Name  Association for Education in Journalism and Mass Communication conference
Conference Location  Miami Beach, FL
Key Words  Advertising [4]

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Source URL: http://www.cci.utk.edu/node/3031

Links:
[1] http://www.cci.utk.edu/biblio/author/Morrison
[2] http://www.cci.utk.edu/biblio/author/Christy
[3] http://www.cci.utk.edu/biblio/author/Haley
[4] http://www.cci.utk.edu/biblio/keyword/Advertising