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Analyze This: Developing a Coding Scheme for Measuring Interactivity Features in the Context of State Tourism Web Sites
By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter
Year of Publication  2006
Authors  McMillan, Sally J. [1]; Kim, Juran [2]; McMahan, Carolynn [3]; Fall, Lisa T. [4]
Editor  Jef Richards
Book Title  Proceedings of the American Academy of Advertising
City  Austin, TX
Publisher  University of Texas
Pages  222-231
Language  eng
Key Words  Science [5]; Technology [6]; Engineering and Medical/Health Communication and Information [7]; Digital Technology/Internet [8]; Public Relations [9]

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Source URL: http://www.cci.utk.edu/node/3014

Links:
[1] http://www.cci.utk.edu/biblio/author/McMillan
[2] http://www.cci.utk.edu/biblio/author/Kim
[3] http://www.cci.utk.edu/biblio/author/McMahan
[4] http://www.cci.utk.edu/biblio/author/Fall
[5] http://www.cci.utk.edu/biblio/keyword/Science
[6] http://www.cci.utk.edu/biblio/keyword/Technology
[7] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[8] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[9] http://www.cci.utk.edu/biblio/keyword/Public Relations