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Searching for the Riddle in the Web Site: Coding Interactivity in Online Content Analysis

By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  2004
Authors  McMillan, Sally J. [2]; Kim, Juran [3]; Hwang, Jang-Sun [4]
Editor  Rose, Patricia B.
Book Title  Proceedings of the American Academy of Advertising
City  Miami, FL
Publisher  University of South Florida [5]
Pages  255-262
Language  eng
Key Words  Science [6]; Technology [7]; Engineering and Medical/Health Communication and Information [8]; Digital Technology/Internet [9]

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Source URL: http://www.cci.utk.edu/node/3013

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/McMillan
[3] http://www.cci.utk.edu/biblio/author/Kim
[4] http://www.cci.utk.edu/biblio/author/Hwang
[5] http://www.cci.utk.edu/biblio/publisher/University of South Florida
[6] http://www.cci.utk.edu/biblio/keyword/Science
[7] http://www.cci.utk.edu/biblio/keyword/Technology
[8] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[9] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet