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Measures of Perceived Interactivity: An Exploration of Communication, User Control, and Time in Shaping Perceptions of Interactivity

By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2002
Authors  McMillan, Sally J. [2]; Hwang, Jang-Sun [3]
Journal Title  Journal of Advertising
Volume  31
Pages  41-54
Key Words  Science [4]; Technology [5]; Engineering and Medical/Health Communication and Information [6]; Digital Technology/Internet [7]; Advertising [8]

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Source URL: http://www.cci.utk.edu/node/3010

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/McMillan
[3] http://www.cci.utk.edu/biblio/author/Hwang
[4] http://www.cci.utk.edu/biblio/keyword/Science
[5] http://www.cci.utk.edu/biblio/keyword/Technology
[6] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[8] http://www.cci.utk.edu/biblio/keyword/Advertising