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The Researchers and the Concept: Moving Beyond a Blind Examination of Interactivity
By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article
Year of Publication  2005
Authors  McMillan, Sally J. [1]
Journal Title  Journal of Interactive Advertising
Volume  5
Pages  Available online: http://jiad.org.
Key Words  Science [2]; Technology [3]; Engineering and Medical/Health Communication and Information [4]; Digital Technology/Internet [5]; Advertising [6]

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Source URL: http://www.cci.utk.edu/node/2992

Links:
[1] http://www.cci.utk.edu/biblio/author/McMillan
[2] http://www.cci.utk.edu/biblio/keyword/Science
[3] http://www.cci.utk.edu/biblio/keyword/Technology
[4] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[6] http://www.cci.utk.edu/biblio/keyword/Advertising