| Publication Type | Book Chapter [1] | |
| Year of Publication | 2007 | |
| Authors | McMillan, Sally J. [2] | |
| Editor | Schumann, David W.; Thorson, Esther | |
| Book Title | Internet Advertising: Theory and Research | |
| City | Mahwah, NJ | |
| Publisher | Lawrence Erlbaum Associates [3] | |
| Pages | 15-35 | |
| Edition | 2nd | |
| Language | eng | |
| Key Words | Science [4]; Technology [5]; Engineering and Medical/Health Communication and Information [6]; Digital Technology/Internet [7]; Advertising [8] |
Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/McMillan
[3] http://www.cci.utk.edu/biblio/publisher/Lawrence Erlbaum Associates
[4] http://www.cci.utk.edu/biblio/keyword/Science
[5] http://www.cci.utk.edu/biblio/keyword/Technology
[6] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[8] http://www.cci.utk.edu/biblio/keyword/Advertising