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Understanding how viewers monitor television: An analysis of field notes from in-home observations.

By mmorris3
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  1994
Authors  McKearney, Candace L. [2]; Morrison, Margaret [3]; Cameron, Glen T. [4]; Krugman, Dean M. [5]
Editor  King, Karen Whitehill
Book Title  Proceedings of the 1994 Annual Conference of the American Academy of Advertising
City  Tucson, Arizona
Publisher  American Academy of Advertising [6]
Pages  191-197
Language  eng
Key Words  Electronic Media [7]

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Source URL: http://www.cci.utk.edu/node/2970

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/McKearney
[3] http://www.cci.utk.edu/biblio/author/Morrison
[4] http://www.cci.utk.edu/biblio/author/Cameron
[5] http://www.cci.utk.edu/biblio/author/Krugman
[6] http://www.cci.utk.edu/biblio/publisher/American Academy of Advertising
[7] http://www.cci.utk.edu/biblio/keyword/Electronic Media