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Visual attention to programming and commercials: In-home observations

By white
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  1995
Authors  Krugman, Dean M. [2]; Cameron, Glen T. [3]; White, Candace McKearney [4]
Journal Title  Journal of Advertising
Volume  24
Pages  1-12
Key Words  Advertising [5]; Electronic Media [6]

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Source URL: http://www.cci.utk.edu/node/2962

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Krugman
[3] http://www.cci.utk.edu/biblio/author/Cameron
[4] http://www.cci.utk.edu/biblio/author/White
[5] http://www.cci.utk.edu/biblio/keyword/Advertising
[6] http://www.cci.utk.edu/biblio/keyword/Electronic Media