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A Dr. Doolittle primer: Determining how america’s zoos use public relations membership techniques as effective customer relationship marketing strategies

By lfall
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2006
Authors  Kinser, K. [2]; Fall, L.T [3]
Journal Title  Services Marketing Quarterly
Volume  27
Pages  91-114
Key Words  Knowledge/Organizational Management [4]; Public Relations [5]

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Source URL: http://www.cci.utk.edu/node/2960

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Kinser
[3] http://www.cci.utk.edu/biblio/author/Fall
[4] http://www.cci.utk.edu/biblio/keyword/Knowledge/Organizational Management
[5] http://www.cci.utk.edu/biblio/keyword/Public Relations