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Strategies for the Super Bowl of Advertising: An Analysis of How the Web is Integrated into Campaigns
By sjmcmill
Created Aug 27 2007 - 1:34pm

  • Advertising
  • Advertising-Public Relations
  • Digital Technology/Internet
  • Engineering and Medical/Health Communication and Information
  • Science
  • Technology
Publication Type  Journal Article
Year of Publication  2005
Authors  Kim, Juran [1]; McMillan, Sally J. [2]; Hwang, Jang-Sun [3]
Journal Title  Journal of Interactive Advertising
Volume  6
Pages  Available: http://jiad.org/vol6/no1/kim/index.htm
Key Words  Science [4]; Technology [5]; Engineering and Medical/Health Communication and Information [6]; Digital Technology/Internet [7]; Advertising [8]

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Source URL: http://www.cci.utk.edu/node/2949

Links:
[1] http://www.cci.utk.edu/biblio/author/Kim
[2] http://www.cci.utk.edu/biblio/author/McMillan
[3] http://www.cci.utk.edu/biblio/author/Hwang
[4] http://www.cci.utk.edu/biblio/keyword/Science
[5] http://www.cci.utk.edu/biblio/keyword/Technology
[6] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[8] http://www.cci.utk.edu/biblio/keyword/Advertising