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Corporate Web Sites as Advertising: An Analysis of Function, Audience, and Message Strategy

By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2003
Authors  Hwang, Jang-Sun [2]; McMillan, Sally J. [3]; Lee, Guihok [4]
Journal Title  Journal of Interactive Advertising
Volume  3
Pages  Available: http://jiad.org
Short Title  Corporate Web Sites as Advertising
Key Words  Science [5]; Technology [6]; Engineering and Medical/Health Communication and Information [7]; Digital Technology/Internet [8]; Advertising [9]

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Source URL: http://www.cci.utk.edu/node/2911

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Hwang
[3] http://www.cci.utk.edu/biblio/author/McMillan
[4] http://www.cci.utk.edu/biblio/author/Lee
[5] http://www.cci.utk.edu/biblio/keyword/Science
[6] http://www.cci.utk.edu/biblio/keyword/Technology
[7] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[8] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[9] http://www.cci.utk.edu/biblio/keyword/Advertising