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The Role of Interactivity and Involvement in Attitude toward the Web Site

By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter [1]
Year of Publication  2002
Authors  Hwang, Jang-Sun [2]; McMillan, Sally J. [3]
Editor  Abernathy, Avery M.
Book Title  Proceedings of the American Academy of Advertising
City  Auburn, AL
Publisher  Auburn University [4]
Pages  10
Language  eng
Key Words  Science [5]; Technology [6]; Engineering and Medical/Health Communication and Information [7]; Digital Technology/Internet [8]; Advertising [9]

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Source URL: http://www.cci.utk.edu/node/2910

Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Hwang
[3] http://www.cci.utk.edu/biblio/author/McMillan
[4] http://www.cci.utk.edu/biblio/publisher/Auburn University
[5] http://www.cci.utk.edu/biblio/keyword/Science
[6] http://www.cci.utk.edu/biblio/keyword/Technology
[7] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[8] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[9] http://www.cci.utk.edu/biblio/keyword/Advertising