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How Consumers Think About "Interactive" Aspects of Web Advertising
By sjmcmill
Created Aug 27 2007 - 1:34pm

Publication Type  Book Chapter
Year of Publication  2005
Authors  Hwang, Jang-Sun [1]; McMillan, Sally J. [2]
Editor  Gao, Yuan
Book Title  Web Systems Design and Online Consumer Behavior
City  Hershey, PA
Publisher  Idea Group Publishing
Pages  69-89
Language  eng
Key Words  Science [3]; Technology [4]; Engineering and Medical/Health Communication and Information [5]; Digital Technology/Internet [6]; Advertising [7]

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Source URL: http://www.cci.utk.edu/node/2909

Links:
[1] http://www.cci.utk.edu/biblio/author/Hwang
[2] http://www.cci.utk.edu/biblio/author/McMillan
[3] http://www.cci.utk.edu/biblio/keyword/Science
[4] http://www.cci.utk.edu/biblio/keyword/Technology
[5] http://www.cci.utk.edu/biblio/keyword/Engineering and Medical/Health Communication and Information
[6] http://www.cci.utk.edu/biblio/keyword/Digital Technology/Internet
[7] http://www.cci.utk.edu/biblio/keyword/Advertising