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The Effectiveness Of Comparative Advertising Among Koreans: Is It Effective to Increase the Intensity of Comparison over Time?

By mhoy
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2000
Authors  Hwang, Jang-Sun [2]; Hoy, Mariea Grubbs [3]
Conference Name  Annual Convention of the Association of Educators in Journalism and Mass Communications
Conference Location  Phoenix
Key Words  International and Intercultural Communication and Information [4]; International [5]; Advertising [6]

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Source URL: http://www.cci.utk.edu/node/2907

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hwang
[3] http://www.cci.utk.edu/biblio/author/Hoy
[4] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/International
[6] http://www.cci.utk.edu/biblio/keyword/Advertising