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The influence of personal beliefs on 'Country-of-Origin (CO)' effects

By rhovland
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2000
Authors  Hwang, Jang-Sun [2]; Hovland, Roxanne [3]; Hoy, Mariea Grubbs [4]
Conference Name  Annual Conference of The American Academy of Advertising
Key Words  International and Intercultural Communication and Information [5]; International [6]; Advertising [7]

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Source URL: http://www.cci.utk.edu/node/2906

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hwang
[3] http://www.cci.utk.edu/biblio/author/Hovland
[4] http://www.cci.utk.edu/biblio/author/Hoy
[5] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[6] http://www.cci.utk.edu/biblio/keyword/International
[7] http://www.cci.utk.edu/biblio/keyword/Advertising