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Adver-Thai-Sing Standardization: Does the Western Approach of Investigating Gender Role Portrayals Transfer to Eastern Countries?

By mhoy
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2000
Authors  Hoy, Mariea Grubbs [2]; Morrison, Margaret [3]; Punyapiroje, Chompunuch [4]
Journal Title  World Communication
Volume  29
Pages  52-68
Key Words  International and Intercultural Communication and Information [5]; International [6]; Advertising [7]

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Source URL: http://www.cci.utk.edu/node/2896

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Hoy
[3] http://www.cci.utk.edu/biblio/author/Morrison
[4] http://www.cci.utk.edu/biblio/author/Punyapiroje
[5] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[6] http://www.cci.utk.edu/biblio/keyword/International
[7] http://www.cci.utk.edu/biblio/keyword/Advertising