| Publication Type | Book Chapter [1] | |
| Year of Publication | 2004 | |
| Authors | Hoy, Mariea Grubbs [2]; Andrews, J. Craig [3] | |
| Editor | Rose, Pat | |
| Book Title | Proceedings of the 2004 Conference of the American Academy of Advertising | |
| Pages | 200 | |
| Language | eng | |
| Key Words | Advertising [4] |
Links:
[1] http://www.cci.utk.edu/biblio/type/101
[2] http://www.cci.utk.edu/biblio/author/Hoy
[3] http://www.cci.utk.edu/biblio/author/Andrews
[4] http://www.cci.utk.edu/biblio/keyword/Advertising