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Nonresponse Assessment in Marketing Research: Current Practice and Suggested Improvements,

By mhoy
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2002
Authors  Hoy, Mariea Grubbs [2]; Abernethy, Avery [3]
Conference Name  American Marketing Association Winter Educators' Conference
Key Words  Advertising [4]

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Source URL: http://www.cci.utk.edu/node/2885

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hoy
[3] http://www.cci.utk.edu/biblio/author/Abernethy
[4] http://www.cci.utk.edu/biblio/keyword/Advertising