| Publication Type | Book [1] | |
| Year of Publication | 2007 | |
| Authors | Hovland, Roxanne [2]; Wolburg, Joyce [3]; Haley, Eric [4] | |
| Publisher | M.E. Sharpe [5] | |
| Key Words | Advertising [6] |
Links:
[1] http://www.cci.utk.edu/biblio/type/100
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/author/Wolburg
[4] http://www.cci.utk.edu/biblio/author/Haley
[5] http://www.cci.utk.edu/biblio/publisher/M.E. Sharpe
[6] http://www.cci.utk.edu/biblio/keyword/Advertising