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Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans

By rhovland
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2004
Authors  Hovland, Roxanne [2]; McMahan, Carolynn [3]; Shoop, Tiffany [4]
Conference Name  Academy of International Business, Southeast USA Chapter
Key Words  International and Intercultural Communication and Information [5]; Gender [6]; Race [7]; Advertising [8]

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Source URL: http://www.cci.utk.edu/node/2863

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/author/McMahan
[4] http://www.cci.utk.edu/biblio/author/Shoop
[5] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[6] http://www.cci.utk.edu/biblio/keyword/Gender
[7] http://www.cci.utk.edu/biblio/keyword/Race
[8] http://www.cci.utk.edu/biblio/keyword/Advertising