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Gender role portrayals in American and Korean advertisements

By rhovland
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2005
Authors  Hovland, Roxanne [2]; McMahan, Carolynn [3]; Lee, Guiohk [4]; Hwang, Jang-SunKim, Juran [5]
Journal Title  Sex Roles: A Journal of Research
Volume  53
Pages  887-899
Key Words  International and Intercultural Communication and Information [6]; Gender [7]; International [8]; Advertising [9]

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Source URL: http://www.cci.utk.edu/node/2862

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/author/McMahan
[4] http://www.cci.utk.edu/biblio/author/Lee
[5] http://www.cci.utk.edu/biblio/author/Hwang
[6] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[7] http://www.cci.utk.edu/biblio/keyword/Gender
[8] http://www.cci.utk.edu/biblio/keyword/International
[9] http://www.cci.utk.edu/biblio/keyword/Advertising