| Publication Type | Conference Paper | |
| Year of Publication | 2002 | |
| Authors | Hovland, Roxanne [1]; Lee, Guiohk [2]; Hwang, Jang-Sun [3] | |
| Conference Name | Annual Conference of the International Communication Association | |
| Conference Location | Seoul, South Korea | |
| Key Words | International and Intercultural Communication and Information [4]; Gender [5]; International [6]; Advertising [7] |
Links:
[1] http://www.cci.utk.edu/biblio/author/Hovland
[2] http://www.cci.utk.edu/biblio/author/Lee
[3] http://www.cci.utk.edu/biblio/author/Hwang
[4] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[5] http://www.cci.utk.edu/biblio/keyword/Gender
[6] http://www.cci.utk.edu/biblio/keyword/International
[7] http://www.cci.utk.edu/biblio/keyword/Advertising