Published on UT College of Communication and Information (http://www.cci.utk.edu)

Home > Biblio > Content

Do concentrated markets spend more on advertising? Evidence on nondurable consumer goods industries

By rhovland
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  1985
Authors  Hovland, Roxanne [2]; Lancaster, Kent [3]
Journal Title  Journal of Macromarketing
Key Words  Advertising [4]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/2860

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/author/Lancaster
[4] http://www.cci.utk.edu/biblio/keyword/Advertising