| Publication Type | Conference Paper | |
| Year of Publication | 2004 | |
| Authors | Hovland, Roxanne [1]; Hwang, Jang-Sun [2]; Kim, Juran [3]; Lee, Guiohk [4] | |
| Conference Name | Popular Culture Association Conference | |
| Key Words | International and Intercultural Communication and Information [5]; Gender [6]; Advertising [7] |
Links:
[1] http://www.cci.utk.edu/biblio/author/Hovland
[2] http://www.cci.utk.edu/biblio/author/Hwang
[3] http://www.cci.utk.edu/biblio/author/Kim
[4] http://www.cci.utk.edu/biblio/author/Lee
[5] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[6] http://www.cci.utk.edu/biblio/keyword/Gender
[7] http://www.cci.utk.edu/biblio/keyword/Advertising