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Instructor's manual for advertising: Its role in modern marketing

By rhovland
Created Aug 27 2007 - 1:34pm

Publication Type  Book [1]
Year of Publication  1994
Authors  Hovland, Roxanne [2]; Dunn [3]; Barban [4]; Krugman, Dean M. [5]; Reid, L. [6]
Publisher  The Dryden Press [7]
Edition  8th
Key Words  Advertising [8]

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(865) 974-1000

Source URL: http://www.cci.utk.edu/node/2855

Links:
[1] http://www.cci.utk.edu/biblio/type/100
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/author/Dunn
[4] http://www.cci.utk.edu/biblio/author/Barban
[5] http://www.cci.utk.edu/biblio/author/Krugman
[6] http://www.cci.utk.edu/biblio/author/Reid
[7] http://www.cci.utk.edu/biblio/publisher/The Dryden Press
[8] http://www.cci.utk.edu/biblio/keyword/Advertising