| Publication Type | Conference Paper [1] | |
| Year of Publication | 2004 | |
| Authors | Hovland, Roxanne [2] | |
| Conference Name | Annual Conference of the American Academy of Advertising | |
| Key Words | Advertising [3]; Public Relations [4] |
Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/keyword/Advertising
[4] http://www.cci.utk.edu/biblio/keyword/Public Relations