| Publication Type | Conference Paper [1] | |
| Year of Publication | 1998 | |
| Authors | Hovland, Roxanne [2] | |
| Conference Name | Qualitative and Advertising Divisions of the Association for Education in Journalism and Mass Communication | |
| Key Words | Advertising [3] |
Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hovland
[3] http://www.cci.utk.edu/biblio/keyword/Advertising