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Readability Evaluations of Class Action Advertising: Legal and Public Policy Implications

By mhoy
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2002
Authors  Hoefges, Michael [2]; Hoy, Mariea Grubbs [3]
Conference Name  Marketing and Public Policy Conference
Key Words  Law [4]; Policy [5]; and Ethics [6]; Policy [5]; Advertising [7]

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Source URL: http://www.cci.utk.edu/node/2844

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Hoefges
[3] http://www.cci.utk.edu/biblio/author/Hoy
[4] http://www.cci.utk.edu/biblio/keyword/Law
[5] http://www.cci.utk.edu/biblio/keyword/Policy
[6] http://www.cci.utk.edu/biblio/keyword/and Ethics
[7] http://www.cci.utk.edu/biblio/keyword/Advertising