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Maslow’s Hierarchy of Needs: A Brand Development Model for Advertising
By dhaygood
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper
Year of Publication  2004
Authors  Haygood, Daniel M. [1]
Conference Name  Association for Education in Journalism and Mass Communication
Conference Location  Toronto, Canada
Key Words  Advertising [2]

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Source URL: http://www.cci.utk.edu/node/2831

Links:
[1] http://www.cci.utk.edu/biblio/author/Haygood
[2] http://www.cci.utk.edu/biblio/keyword/Advertising