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Globalization through Global Brands: Purely an American-Made Phenomenon?

By dhaygood
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2004
Authors  Haygood, Daniel M. [2]
Conference Name  International Communication Association
Conference Location  New Orleans, LA
Key Words  International and Intercultural Communication and Information [3]; International [4]; Advertising [5]

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Source URL: http://www.cci.utk.edu/node/2827

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Haygood
[3] http://www.cci.utk.edu/biblio/keyword/International and Intercultural Communication and Information
[4] http://www.cci.utk.edu/biblio/keyword/International
[5] http://www.cci.utk.edu/biblio/keyword/Advertising