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Branding religion: Christian consumers' understanding of Christian products

By haley
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  1999
Authors  Haley, Eric [2]; White, Candace [3]; Cunningham, Anne [4]
Conference Name  annual meeting of AEJMC, Advertising Division
Conference Location  New Orleans, La.
Key Words  Advertising [5]

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Source URL: http://www.cci.utk.edu/node/2819

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Haley
[3] http://www.cci.utk.edu/biblio/author/White
[4] http://www.cci.utk.edu/biblio/author/Cunningham
[5] http://www.cci.utk.edu/biblio/keyword/Advertising