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Message Strategy in Advocacy Advertising: Impacting Behavioral Intention Toward the Advocated Issue and Enhancing Consumers’ Evaluation of the Ad Sponsor
By haley
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper
Year of Publication  2005
Authors  Haley, Eric [1]; Lee, Yoon-Joo [2]
Conference Name  American Academy of Advertising
Conference Location  Houston, TX
Key Words  Advertising [3]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/2817

Links:
[1] http://www.cci.utk.edu/biblio/author/Haley
[2] http://www.cci.utk.edu/biblio/author/Lee
[3] http://www.cci.utk.edu/biblio/keyword/Advertising