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Infomercial marketer adherence to self-regulatory standards: A content analysis

By haley
Created Aug 27 2007 - 1:34pm

Publication Type  Conference Paper [1]
Year of Publication  2000
Authors  Haley, Eric [2]; Hovland, Roxanne [3]; Wilkinson, Jeff [4]; Hinton, Marcie [5]
Conference Name  Annual Conference of the American Academy of Advertising
Key Words  Law [6]; Policy [7]; and Ethics [8]; Policy [7]; Advertising [9]

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Source URL: http://www.cci.utk.edu/node/2814

Links:
[1] http://www.cci.utk.edu/biblio/type/103
[2] http://www.cci.utk.edu/biblio/author/Haley
[3] http://www.cci.utk.edu/biblio/author/Hovland
[4] http://www.cci.utk.edu/biblio/author/Wilkinson
[5] http://www.cci.utk.edu/biblio/author/Hinton
[6] http://www.cci.utk.edu/biblio/keyword/Law
[7] http://www.cci.utk.edu/biblio/keyword/Policy
[8] http://www.cci.utk.edu/biblio/keyword/and Ethics
[9] http://www.cci.utk.edu/biblio/keyword/Advertising