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A public relations segmentation study: Using grunig's nested segmentation model and Yankelovich's generational influences model to distinguish vacation traveler publics

By lfall
Created Aug 27 2007 - 1:34pm

Publication Type  Journal Article [1]
Year of Publication  2004
Authors  Fall, L.T. [2]
Journal Title  Journal of Hospitality & Leisure Marketing
Volume  11
Pages  5-30
Key Words  Public Relations [3]

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Source URL: http://www.cci.utk.edu/node/2769

Links:
[1] http://www.cci.utk.edu/biblio/type/102
[2] http://www.cci.utk.edu/biblio/author/Fall
[3] http://www.cci.utk.edu/biblio/keyword/Public Relations