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Integrated Marketing Communication: Creative Strategy from Idea to Implementation

By rblakema
Created Aug 27 2007 - 1:34pm

Publication Type  Book [1]
Year of Publication  2007
Authors  Blakeman, Robyn [2]
Publisher  Rowman & Littlefield Publishers [3]
Key Words  Advertising [4]

Knoxville, TN 37996

(865) 974-1000

Source URL: http://www.cci.utk.edu/node/2730

Links:
[1] http://www.cci.utk.edu/biblio/type/100
[2] http://www.cci.utk.edu/biblio/author/Blakeman
[3] http://www.cci.utk.edu/biblio/publisher/Rowman %26 Littlefield Publishers
[4] http://www.cci.utk.edu/biblio/keyword/Advertising