Some days are better than others: Beer commercials and a question of ethics

TitleSome days are better than others: Beer commercials and a question of ethics
Publication TypeJournal Article
Year of Publication1999
AuthorsWolburg, Joyce, Roxanne Hovland, & Ronald E. Hopson
JournalResearch in Marketing
Pagination175-202
KeywordsAdvertising and Ethics Engineering and Medical/Health Communication and Information Ethics Law Medical/Health Policy Science Technology