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Infomercial marketer adherence to self-regulatory standards: A content analysis
| Title | Infomercial marketer adherence to self-regulatory standards: A content analysis |
| Publication Type | Conference Paper |
| Year of Publication | 2000 |
| Authors | Haley, Eric, Roxanne Hovland, Jeff Wilkinson, & Marcie Hinton |
| Conference Name | Annual Conference of the American Academy of Advertising |
| Keywords | Advertising and Ethics Law Policy |
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