The influence of personal beliefs on 'Country-of-Origin (CO)' effects

TitleThe influence of personal beliefs on 'Country-of-Origin (CO)' effects
Publication TypeConference Paper
Year of Publication2000
AuthorsHwang, Jang-Sun, Roxanne Hovland, & Mariea Grubbs Hoy
Conference NameAnnual Conference of The American Academy of Advertising
KeywordsAdvertising International International and Intercultural Communication and Information
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