A Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand

TitleA Nation Under the Influence: The Creative Strategy Process for Advertising in Thailand
Publication TypeJournal Article
Year of Publication2002
AuthorsPunyapiroje, Chompunuch, Margie Morrison, & Mariea Grubbs Hoy
JournalJournal of Current Issues & Research in Advertising
Volume24
Pagination51-66
KeywordsAdvertising International International and Intercultural Communication and Information
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