Sex role portrayals in American and Korean magazine advertisements

TitleSex role portrayals in American and Korean magazine advertisements
Publication TypeConference Paper
Year of Publication2002
AuthorsHovland, Roxanne, Guihok Lee, & Jang-Sun Hwang
Conference NameAnnual Conference of the International Communication Association
Conference LocationSeoul, South Korea
KeywordsAdvertising Gender International International and Intercultural Communication and Information