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Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans
| Title | Gender role portrayals in mainstream American magazine advertisements and magazine advertisements directed to Spanish speaking Americans |
| Publication Type | Conference Paper |
| Year of Publication | 2004 |
| Authors | Hovland, Roxanne, Carolynn McMahan, & Tiffany Shoop |
| Conference Name | Academy of International Business, Southeast USA Chapter |
| Keywords | Advertising Gender International and Intercultural Communication and Information Race |
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