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Gender role portrayals in American and Korean advertisements
| Title | Gender role portrayals in American and Korean advertisements |
| Publication Type | Journal Article |
| Year of Publication | 2005 |
| Authors | Hovland, Roxanne, Carolynn McMahan, Guihok Lee, & Juran Hwang Jang-SunKim |
| Journal | Sex Roles: A Journal of Research |
| Volume | 53 |
| Pagination | 887-899 |
| Keywords | Advertising Gender International International and Intercultural Communication and Information |
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