Identifying Influentials: Development of the Connector, Persuader, and Social Maven Scales

TitleIdentifying Influentials: Development of the Connector, Persuader, and Social Maven Scales
Publication TypeConference Paper
Year of Publication2006
AuthorsBoster, F. J., M. R. Kotowski, & K. R. Andrews
Conference Nameannual meeting of the National Communication Association
Conference LocationSan Antonio, TX