Gold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites

TitleGold Standard or Fool's Gold: Panning for Clear and Conspicuous Banner Ad Disclosures in the Top 100 U.S. Web Sites
Publication TypeConference Paper
Year of Publication2006
AuthorsHoy, Mariea Grubbs, & May Lwin
Conference NameMarketing and Public Policy Conference
Conference LocationLong Beach, CA
KeywordsAdvertising and Ethics Digital Technology/Internet Engineering and Medical/Health Communication and Information Law Policy Science Technology
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