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The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness
| Title | The Role of Organizational Perceptions, Perceived Consumer Effectiveness and Self-Efficacy in Advocacy Advertising Effectiveness |
| Publication Type | Conference Paper |
| Year of Publication | 2007 |
| Authors | Lee, Yoon-Joo, & Eric Haley |
| Conference Name | American Academy of Advertising |
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